Howie Schatzberg joins the Sherpas cave this week as we discuss his journey to becoming an award winning and nationally recognized photographer. Howies father took him out of high school early to start his photography career within the family business. We also discuss the importance of marketing, innovating and keeping customer relationships. 

Key Takeaways:

1. Diversify and innovate your business: Focus on what is providing your customers the most value. Find areas that you can expand to and try new things! You never know where they will lead you.

2. Customer relationships are invaluable. Oftentimes it's easy to overlook personal connections with your customers. The smallest of things can mean so much to customers and keep them coming back time and time again. 

3. Marketing: Sometimes we think of marketing as a chore and major business expense and oftentimes it is.  Find inexpensive and creative ways to market your products or skills. In this Episode with Howie Schatzberg, he talks about the #HowieShotMe hashtag customers use on social media when sharing a photograph he captured. This was a simple idea that turned into a great marketing tool.

4. Preparation: It is important to be prepared in business. Of course, we can’t plan for everything or anticipate every potential situation., But we should ask ourselves if we are taking the necessary steps to ensure we are prepared for mistakes we could encounter.  In this Episode, Howie shares an experience where he had an accident as he was photographing the Olympic closing ceremonies when his camera lens cracked and he lost out on the perfect shot.